{"$schema": "https://c3voc.de/schedule/schema.json", "generator": {"name": "pretalx", "version": "2025.2.2"}, "schedule": {"url": "https://cfp.mautic.org/mwc26/schedule/", "version": "0.2", "base_url": "https://cfp.mautic.org", "conference": {"acronym": "mwc26", "title": "Mautic World Conference 2026", "start": "2026-11-04", "end": "2026-11-05", "daysCount": 2, "timeslot_duration": "00:05", "time_zone_name": "UTC", "colors": {"primary": "#4e5e9e"}, "rooms": [{"name": "Amphitheatre", "slug": "4-amphitheatre", "guid": "1cbf9999-1c89-577c-95c9-2cea9ab2b1d8", "description": null, "capacity": 50}, {"name": "Room 1", "slug": "1-room-1", "guid": "476a256e-5db2-5ab7-940c-0ed551afcb5b", "description": null, "capacity": 50}, {"name": "Room 2", "slug": "5-room-2", "guid": "9deec248-d931-5ef5-9e23-5f57af6eddc0", "description": null, "capacity": 50}], "tracks": [{"name": "Mautic World Conference 2026", "slug": "2-mautic-world-conference-2026", "color": "#4e5e9e"}], "days": [{"index": 1, "date": "2026-11-04", "day_start": "2026-11-04T04:00:00+00:00", "day_end": "2026-11-05T03:59:00+00:00", "rooms": {"Amphitheatre": [{"guid": "dadc6bb7-5850-5d7d-9432-e870220a06c4", "code": "DZLTJW", "id": 20, "logo": null, "date": "2026-11-04T09:00:00+00:00", "start": "09:00", "duration": "00:45", "room": "Amphitheatre", "slug": "mwc26-20-the-mautic-update", "url": "https://cfp.mautic.org/mwc26/talk/DZLTJW/", "title": "The Mautic Update", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "Once a year our whole community gathers in one room, and this session is where we take stock together.\r\n\r\nThe Mautic Update is the Project Lead's annual account of how the project is really doing. We will walk through what has been released over the past twelve months and the work that made it possible, look transparently at our funding, our governance and the health of our contributor base, and set out the roadmap and the priorities I would like us to hold for the year ahead.\r\n\r\nThere is a wider story running alongside all of this. Organisations across Europe and beyond are rethinking what it means to depend on platforms they do not control, and marketing automation is one of the places that dependency has the biggest impact when it comes to customer data. I will talk about where Mautic sits in that shift, and what we need to do to position Mautic as the go-to solution.\r\n\r\nExpect candour rather than a highlight reel, a clear picture of where we need help, and time to ask me whatever you want to know about the direction we are taking.", "description": "Every year I stand up at our conference and give an account of where Mautic is. This year that account feels more important than most.\r\n\r\nI will look back at what our community has shipped over the past twelve months, what we have learned along the way, and what it has actually taken to keep an independent open source project standing. I will  be talking candid ly and transparently about our funding and our sustainability, because a project stewarded by its community is only as resilient as the people and organisations willing to hold it up.\r\n\r\nWe will also look outward. More organisations are questioning what it really costs to hand their marketing data to someone else, and Mautic sits at the heart of that conversation. I will share where I think our opportunity lies, and what we need to build to meet it.\r\n\r\nThen we look forward, to the roadmap and the priorities I would like us to focus on together over the coming year.\r\n\r\nWhether you use Mautic, build with it, or contribute to it, come and hear where we are heading, and find me afterwards to chat about anything you think we have missed.", "recording_license": "", "do_not_record": false, "persons": [{"code": "CZHVY9", "name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "avatar": "https://cfp.mautic.org/media/avatars/CZHVY9_aaGuIsx.webp", "biography": "S\u012blav\u0101pi is an Open Source advocate with over 20 years of experience using and contributing to many different projects.\r\n\r\nHaving served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world's first Open Source Marketing Automation platform.\r\n\r\nS\u012blav\u0101pi is also an ordained Buddhist in the Triratna Buddhist Order, a lover of cats, a keen triathlete and flautist (but not at the same time!) and is based in the East of England.", "public_name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "guid": "d1d176bd-27bb-5a3d-bc0f-0b42fefccbb8", "url": "https://cfp.mautic.org/mwc26/speaker/CZHVY9/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/DZLTJW/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/DZLTJW/", "attachments": []}, {"guid": "d8490cb8-c6c2-57d6-91b4-95a43f28940a", "code": "88C93X", "id": 18, "logo": null, "date": "2026-11-04T13:30:00+00:00", "start": "13:30", "duration": "00:45", "room": "Amphitheatre", "slug": "mwc26-18-panel-keeping-mautic-strong-for-the-future-what-makes-open-source-last", "url": "https://cfp.mautic.org/mwc26/talk/88C93X/", "title": "Panel: Keeping Mautic Strong for the Future: What Makes Open Source Last?", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Panel", "language": "en", "abstract": "Open source has never been more important, yet the foundations that make open source projects thrive are under pressure.\r\nAI is changing the landscape, with new opportunities but also new challenges. Regulations such as the EU Cyber Resilience Act are adding to the workload. Cultural changes and economic cycles affect funding and corporate participation as well as contributions from individuals.\r\nSo how can we make open source - and Mautic - last?\r\nThis panel discusses the specific situation that Mautic is in, but also ponders the critical factors behind successful, resilient open source projects (even if far outside the mainstream), and how contribution and financial support can be developed for the future. \r\nThe goal is not to predict the future of open source, but to explore how we can help shape it :)", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "FYMXP9", "name": "Sven D\u00f6ring", "avatar": "https://cfp.mautic.org/media/avatars/FYMXP9_5ioB3kg.webp", "biography": "Sven D\u00f6ring is Head of Data at VML Germany and an active contributor to the Mautic community. He works at the intersection of marketing technology, data strategy and digital sovereignty, helping organizations build more accountable customer infrastructure. In Mautic, he contributes to community strategy, marketing and Mautic World Conference. He is a member of the Mautic Council and leads the Mautic Marketing Team. .", "public_name": "Sven D\u00f6ring", "guid": "7f366ee3-3fc3-54d8-a61a-24627df99947", "url": "https://cfp.mautic.org/mwc26/speaker/FYMXP9/"}, {"code": "CZHVY9", "name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "avatar": "https://cfp.mautic.org/media/avatars/CZHVY9_aaGuIsx.webp", "biography": "S\u012blav\u0101pi is an Open Source advocate with over 20 years of experience using and contributing to many different projects.\r\n\r\nHaving served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world's first Open Source Marketing Automation platform.\r\n\r\nS\u012blav\u0101pi is also an ordained Buddhist in the Triratna Buddhist Order, a lover of cats, a keen triathlete and flautist (but not at the same time!) and is based in the East of England.", "public_name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "guid": "d1d176bd-27bb-5a3d-bc0f-0b42fefccbb8", "url": "https://cfp.mautic.org/mwc26/speaker/CZHVY9/"}, {"code": "HCFVXG", "name": "Ekke Guembel", "avatar": "https://cfp.mautic.org/media/avatars/HCFVXG_RWwI1Jh.webp", "biography": "Professional Mautician at Leuchtfeuer.com and community contributor to Mautic since 2016. Mautic Council member.", "public_name": "Ekke Guembel", "guid": "f1452a78-7229-5815-8b48-716fdc76a216", "url": "https://cfp.mautic.org/mwc26/speaker/HCFVXG/"}, {"code": "FBJELQ", "name": "Madlen Habich", "avatar": "https://cfp.mautic.org/media/avatars/FBJELQ_MZQ2AWm.webp", "biography": "I\u2019m part of Leuchtfeuer\u2019s Mautic team, and thus work with Mautic every day: strategy and consulting, training teams, and scoping integrations with other systems. My background is in marketing, but over the years I\u2019ve built up a solid technical understanding that helps me understand both sides and translate between them. I\u2019m especially interested in marketing automation that\u2019s technically sound and genuinely useful for marketers, not just one or the other.", "public_name": "Madlen Habich", "guid": "fd07d504-4c81-5259-b8ff-19934d1989de", "url": "https://cfp.mautic.org/mwc26/speaker/FBJELQ/"}, {"code": "UKZSGN", "name": "Joey Keller", "avatar": "https://cfp.mautic.org/media/avatars/UKZSGN_hYI27Ev.webp", "biography": "Joey Keller is CTO at Friendly, a Mautic professional, speaker and content creator who enjoys finding out just how far Mautic can be pushed. His work spans marketing automation, email deliverability and infrastructure, from everyday campaigns to large-scale and unconventional Mautic implementations. He regularly shares what he learns with the Mautic community through talks and his YouTube channel.", "public_name": "Joey Keller", "guid": "1835a93b-3513-570f-8402-5bfeef7f1035", "url": "https://cfp.mautic.org/mwc26/speaker/UKZSGN/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/88C93X/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/88C93X/", "attachments": []}, {"guid": "92ed35a0-f7c5-5fcd-ab40-4e10a21d3955", "code": "USMCAK", "id": 21, "logo": null, "date": "2026-11-04T17:30:00+00:00", "start": "17:30", "duration": "01:30", "room": "Amphitheatre", "slug": "mwc26-21-mautic-awards-2026", "url": "https://cfp.mautic.org/mwc26/talk/USMCAK/", "title": "Mautic Awards 2026", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Panel", "language": "en", "abstract": "The Mautic Awards are a prestigious event designed to recognize and celebrate the exceptional achievements within our vibrant community. With six distinct categories, the awards highlight the diverse talents and impactful projects that have significantly contributed to the growth and success of Mautic. From groundbreaking campaigns, plugins and themes alongside innovative uses of Mautic's features to outstanding individual contributions and exemplary partnerships, the awards aim to honor those who have made a meaningful difference.", "description": "This year, the awards will feature the Project of the Year Award, Community Choice Award, Mautician of the Year Award, Partner of the Year Award, plus two new categories: Mautic Plugin of the Year Award and Mautic Theme of the Year Award. Each category offers a unique opportunity to showcase the best of Mautic, whether through panel-selected accolades or community-driven votes.", "recording_license": "", "do_not_record": false, "persons": [{"code": "FYMXP9", "name": "Sven D\u00f6ring", "avatar": "https://cfp.mautic.org/media/avatars/FYMXP9_5ioB3kg.webp", "biography": "Sven D\u00f6ring is Head of Data at VML Germany and an active contributor to the Mautic community. He works at the intersection of marketing technology, data strategy and digital sovereignty, helping organizations build more accountable customer infrastructure. In Mautic, he contributes to community strategy, marketing and Mautic World Conference. He is a member of the Mautic Council and leads the Mautic Marketing Team. .", "public_name": "Sven D\u00f6ring", "guid": "7f366ee3-3fc3-54d8-a61a-24627df99947", "url": "https://cfp.mautic.org/mwc26/speaker/FYMXP9/"}, {"code": "CZHVY9", "name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "avatar": "https://cfp.mautic.org/media/avatars/CZHVY9_aaGuIsx.webp", "biography": "S\u012blav\u0101pi is an Open Source advocate with over 20 years of experience using and contributing to many different projects.\r\n\r\nHaving served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world's first Open Source Marketing Automation platform.\r\n\r\nS\u012blav\u0101pi is also an ordained Buddhist in the Triratna Buddhist Order, a lover of cats, a keen triathlete and flautist (but not at the same time!) and is based in the East of England.", "public_name": "S\u012blav\u0101pi (ex Ruth) Cheesley", "guid": "d1d176bd-27bb-5a3d-bc0f-0b42fefccbb8", "url": "https://cfp.mautic.org/mwc26/speaker/CZHVY9/"}, {"code": "HCFVXG", "name": "Ekke Guembel", "avatar": "https://cfp.mautic.org/media/avatars/HCFVXG_RWwI1Jh.webp", "biography": "Professional Mautician at Leuchtfeuer.com and community contributor to Mautic since 2016. Mautic Council member.", "public_name": "Ekke Guembel", "guid": "f1452a78-7229-5815-8b48-716fdc76a216", "url": "https://cfp.mautic.org/mwc26/speaker/HCFVXG/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/USMCAK/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/USMCAK/", "attachments": []}], "Room 1": [{"guid": "4127f862-98ce-503a-8ea9-8c71c9b49729", "code": "XHY7KF", "id": 15, "logo": null, "date": "2026-11-04T10:00:00+00:00", "start": "10:00", "duration": "00:45", "room": "Room 1", "slug": "mwc26-15-can-you-mautic-a-country", "url": "https://cfp.mautic.org/mwc26/talk/XHY7KF/", "title": "Can You Mautic a Country?", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "What happens when Mautic stops being a marketing automation platform and becomes part of the infrastructure of a political movement?\r\n\r\nIn 2024, Hungary's newly emerging TISZA movement needed to turn a rapidly growing audience into an organized community. Mautic became much more than an email tool: it evolved into a CRM for supporters and helped provide the digital foundation for organizing the grassroots TISZA Islands across the country.\r\n\r\nThis talk tells the story of how an open-source marketing platform was pushed far beyond a conventional marketing use case \u2014 managing audiences, communication, segmentation and community organization while retaining control over the infrastructure and data, without per-contact or per-user software licensing.\r\n\r\nI'll share what worked, what didn't, what we had to build around Mautic, and how lessons from this system helped shape the thinking behind the digital infrastructure that followed.\r\n\r\nIt is a story about Mautic at unusual scale, but also about something bigger: what becomes possible when an organization owns its technology instead of renting access to its audience.", "description": "A real-world case study covering the technical and organizational evolution of Mautic inside one of Europe's fastest-growing political movements.\r\n\r\nThe session will cover the architecture and workflows behind audience management, segmentation, supporter communication and the organization of local TISZA Island communities; the advantages and challenges of using open-source infrastructure; data ownership and avoiding per-contact licensing; scaling under extremely rapid growth; and the limits we encountered when stretching Mautic beyond traditional marketing automation.\r\n\r\nI'll also discuss how the experience influenced later digital tools created for the movement and what Mautic developers, agencies and large organizations can learn from the project.\r\n\r\nThis won't be a political presentation. It will be an inside technical story about what happens when Mautic becomes mission-critical organizational infrastructure.", "recording_license": "", "do_not_record": false, "persons": [{"code": "UKZSGN", "name": "Joey Keller", "avatar": "https://cfp.mautic.org/media/avatars/UKZSGN_hYI27Ev.webp", "biography": "Joey Keller is CTO at Friendly, a Mautic professional, speaker and content creator who enjoys finding out just how far Mautic can be pushed. His work spans marketing automation, email deliverability and infrastructure, from everyday campaigns to large-scale and unconventional Mautic implementations. He regularly shares what he learns with the Mautic community through talks and his YouTube channel.", "public_name": "Joey Keller", "guid": "1835a93b-3513-570f-8402-5bfeef7f1035", "url": "https://cfp.mautic.org/mwc26/speaker/UKZSGN/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/XHY7KF/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/XHY7KF/", "attachments": []}, {"guid": "df124296-a52c-5d87-a668-5810ea48a83d", "code": "XMNVA7", "id": 8, "logo": null, "date": "2026-11-04T11:00:00+00:00", "start": "11:00", "duration": "00:45", "room": "Room 1", "slug": "mwc26-8-managing-mautic-without-logging-in-hint-it-s-my-ai-that-does-it-live-demo", "url": "https://cfp.mautic.org/mwc26/talk/XMNVA7/", "title": "Managing Mautic without logging in (hint it's my AI that does it) - Live demo", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "I'll do a live demo on an AI assistant (Bruce) that manages my Marketing Automation for me.\r\nIt's going to be a really interactive session, you can join in and interact with my Mautic during the session. \r\nOnce you see me using my Mautic in this way there is no way back, you can't unsee it. \r\nPeople will be able to - before the meeting is finished - have the marketing automation setup done. \r\n\r\nI'll also show that I made some AI implementations that I made in Mautic.\r\n- a AI report maker\r\n- a AI chatbot for mautic users\r\n- a AI powered Email template maker\r\nand more...", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "BCM7BD", "name": "Frederik Wouters", "avatar": "https://cfp.mautic.org/media/avatars/BCM7BD_6bulTgJ.webp", "biography": "Open source enthusiast.", "public_name": "Frederik Wouters", "guid": "d3d64253-256d-52dc-812d-82303cada066", "url": "https://cfp.mautic.org/mwc26/speaker/BCM7BD/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/XMNVA7/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/XMNVA7/", "attachments": []}, {"guid": "754f9031-95ea-5783-aacc-5660374247a4", "code": "HBCKXN", "id": 11, "logo": null, "date": "2026-11-04T14:30:00+00:00", "start": "14:30", "duration": "00:45", "room": "Room 1", "slug": "mwc26-11-what-is-new-in-mautic-7", "url": "https://cfp.mautic.org/mwc26/talk/HBCKXN/", "title": "What is new in Mautic 7", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "Mautic 7 has finally here and it's a huge milestone for the project. As the previous release Mautic 6 was a featureless bridgerelease, this jump from Mautic 5 to Mautic 7 is a big leap forward, packed with new things to explore. \r\n\r\nThat's exactly what this talk is about: unpacking everything that's new. We'll walk through the big, headline features that everyone's excited about, the quality-of-life changes which make Mautic 7 more enjoyable to use, and also the quieter, more hidden additions that don't get as much attention but can offer real, lasting value once you know how to use them. \r\n\r\nWhether you're after the big-picture changes or the small details that make everyday work easier, this talk will give you a complete picture of what Mautic 7 has to offer.", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "APJSQZ", "name": "Leon-Elias Oltmanns", "avatar": "https://cfp.mautic.org/media/avatars/APJSQZ_CkOAz8h.webp", "biography": "Marketing Automation Enthusiast - Employed @ Leuchtfeuer Digital Marketing - Speaker at multiple Mauticons | Check out the Mauticast by chance! :)", "public_name": "Leon-Elias Oltmanns", "guid": "f3b55839-b925-5a6b-a9b1-912cd9548691", "url": "https://cfp.mautic.org/mwc26/speaker/APJSQZ/"}, {"code": "Q79KUJ", "name": "Jonas Ludwig", "avatar": "https://cfp.mautic.org/media/avatars/Q79KUJ_yPFytwi.webp", "biography": "Master's graduate in Industrial Engineering and Management with professional experience since 2024 as a Mautic developer.", "public_name": "Jonas Ludwig", "guid": "c642289b-66bb-5fdd-9970-98d039612495", "url": "https://cfp.mautic.org/mwc26/speaker/Q79KUJ/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/HBCKXN/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/HBCKXN/", "attachments": []}, {"guid": "cd30902e-ff77-59b1-9f97-334167365930", "code": "YKJ37C", "id": 6, "logo": null, "date": "2026-11-04T15:30:00+00:00", "start": "15:30", "duration": "00:45", "room": "Room 1", "slug": "mwc26-6-the-new-public-mautic-marketplace", "url": "https://cfp.mautic.org/mwc26/talk/YKJ37C/", "title": "The New Public Mautic Marketplace", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "Why did we built the Public Mautic Marketplace when we already used Packagist? What packages can be shared there? Who can publish packages and how? How does it all work?\r\n\r\nNLNet funded the development of campaign export in 2025. This year they funded a team to build public sharing of campaigns along with themes as plugins. \r\n\r\nI had an opportunity to join the daily discussions of the team, review and test the code so I can tell the story of what lead to the development of a new PHP app at marketplace.mautic.org", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "HJWSPM", "name": "Jan Linhart", "avatar": "https://cfp.mautic.org/media/avatars/HJWSPM_LEYmXc4.webp", "biography": "Principal Software Engineer at Acquia working on Mautic since 2014.", "public_name": "Jan Linhart", "guid": "30832e24-1244-5307-a1f3-afc41e248acb", "url": "https://cfp.mautic.org/mwc26/speaker/HJWSPM/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/YKJ37C/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/YKJ37C/", "attachments": []}, {"guid": "3890d0c6-7980-54cc-8019-0334540dc261", "code": "9ZPDQF", "id": 10, "logo": null, "date": "2026-11-04T16:30:00+00:00", "start": "16:30", "duration": "00:45", "room": "Room 1", "slug": "mwc26-10-beyond-newsletters-10-mautic-campaigns-for-b2b-customer-engagement", "url": "https://cfp.mautic.org/mwc26/talk/9ZPDQF/", "title": "Beyond Newsletters: 10 Mautic Campaigns for B2B Customer Engagement", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "Most Mautic campaigns chase new leads - but existing customers hold the untapped potential., especially in B2B.\r\nThis talk shifts focus to your existing business: accounts already generating revenue, often left with nothing more than a generic newsletter. \r\nWe\u2019ll walk through 10 concrete, tested Mautic campaigns for onboarding, upselling, churn prevention, and relationship-building, with real setups using CRM integration plus other integrations (mostly through APIs / webhooks), which tie into segmentation, scoring, dynamic content, and more.\r\nWith ideas for everyone ready to implement.", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "HCFVXG", "name": "Ekke Guembel", "avatar": "https://cfp.mautic.org/media/avatars/HCFVXG_RWwI1Jh.webp", "biography": "Professional Mautician at Leuchtfeuer.com and community contributor to Mautic since 2016. Mautic Council member.", "public_name": "Ekke Guembel", "guid": "f1452a78-7229-5815-8b48-716fdc76a216", "url": "https://cfp.mautic.org/mwc26/speaker/HCFVXG/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/9ZPDQF/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/9ZPDQF/", "attachments": []}], "Room 2": [{"guid": "b99a9f5b-0608-578d-9106-79260c892e08", "code": "AFDJAW", "id": 16, "logo": null, "date": "2026-11-04T10:00:00+00:00", "start": "10:00", "duration": "00:45", "room": "Room 2", "slug": "mwc26-16-the-retention-gap-why-your-retention-strategy-isn-t-retaining-customers", "url": "https://cfp.mautic.org/mwc26/talk/AFDJAW/", "title": "The Retention Gap - Why your retention strategy isn't retaining customers", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "Most brands don\u2019t have a retention strategy, they have a collection of retention tactics - a welcome campaign, a loyalty segment, a win-back flow, each built at a different time to answer a different question, and never introduced to each other.\r\nRetention isn\u2019t the next automation to build, it\u2019s what a genuinely connected customer journey produces, decision by decision. \r\nUsing eFocus Marketing\u2019s Customer Drift\u2122 and Customer Momentum\u2122 frameworks, Kate will walk through the four ways relationships quietly weaken long before they show up as churn, and the five deliberate decisions that keep momentum building instead.", "description": "Most brands don\u2019t have a retention strategy, they have a collection of retention tactics - a welcome campaign, a loyalty segment, a win-back flow, each built at a different time to answer a different question, and never introduced to each other.\r\nRetention isn\u2019t the next automation to build, it\u2019s what a genuinely connected customer journey produces, decision by decision. \r\nUsing eFocus Marketing\u2019s Customer Drift\u2122 and Customer Momentum\u2122 frameworks, Kate will walk through the four ways relationships quietly weaken long before they show up as churn, and the five deliberate decisions that keep momentum building instead.\r\nWHAT YOU\u2019LL LEARN\r\n\u25b8  The four early-warning signs a segment is drifting, long before it shows up as a churn number, Attention, Behaviour, Relevance, Value.\r\n\u25b8  Why more automation often makes disconnected tactics worse, not better, and what to check before building another flow.\r\n\u25b8  Three practical moves to run this month, using data and journeys most Mautic users already have live.\r\nWHY THIS TOPIC, WHY NOW\r\nAcquisition cost rose 16.1% in a year (Shopify, 2026 Global Commerce Report), while Bain & Company\u2019s long-standing finding still holds: a 5% improvement in retention lifts profit by 25\u201395%. Every team in the room is already feeling the acquisition side of that squeeze. This session gives a concrete, evidenced way to act on the retention side.", "recording_license": "", "do_not_record": false, "persons": [{"code": "JJTGZ8", "name": "Kate Barrett", "avatar": "https://cfp.mautic.org/media/avatars/JJTGZ8_1fwE39y.webp", "biography": "Kate Barrett is an international keynote speaker, CRM and retention strategist, bestselling author and Founder of eFocus Marketing\r\nWith 20 years' experience, Kate helps brands increase customer lifetime value through smarter CRM, customer journeys and marketing automation. \r\nShe has worked with organisations including Ann Summers, Ordnance Survey, PRS for Music, Ted Baker and CloserStill Media to develop commercially focused customer lifecycle strategies that deliver measurable growth. \r\nKate is the lead email marketing tutor for the CIM and DMANC, and author of the bestselling book E-telligence: Email Marketing Isn't Dead, The Way You're Using It Is.", "public_name": "Kate Barrett", "guid": "1d6d7a49-1892-5234-bca9-40e95f8e0a47", "url": "https://cfp.mautic.org/mwc26/speaker/JJTGZ8/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/AFDJAW/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/AFDJAW/", "attachments": []}, {"guid": "9a79f983-60cd-5b30-a590-741054fa3c22", "code": "8RULEL", "id": 14, "logo": null, "date": "2026-11-04T11:00:00+00:00", "start": "11:00", "duration": "00:45", "room": "Room 2", "slug": "mwc26-14-privacy-focused-marketing-automation-with-mautic-already-good-and-getting-even-better", "url": "https://cfp.mautic.org/mwc26/talk/8RULEL/", "title": "Privacy focused Marketing Automation with Mautic - Already good and getting even better", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "One of Mautic's biggest advantages compared to other marketing automation tools is its high conformity with the GDPR and other privacy standards. As open-source software that can be self-hosted, Mautic enables users to keep true sovereignty over their data and ensure that all relevant laws are adhered to.\r\n\r\nIn this talk, we will start by recapping reasons for following current privacy laws, especially the GDPR, as well as big-picture motivations for more privacy and data sovereignty.\r\n\r\nAfterwards we will jump into Mautic itself, giving an overview of recent development, plugins and best practices for increasing Mautic's privacy standards, including but not limited to:\r\n- The recent split of Mautic's core functionalities from its tracking,\r\n- campaign actions for anonymizing user data,\r\n- sending emails with european ESPs,\r\n- compliantly integrating Mautic with other tools via n8n\r\n- and a new plugin for handling Double Opt-In.\r\n\r\nBut even though Mautic already does pretty well, it still contains some typical pitfalls with regard to privacy. We will not only point them out, but also provide best practices and fixes to avoid them.\r\n\r\nBesides these small traps, there is still room for improvement. That's what the current Privacy Initiative is focussing on: Making sure Mautic becomes even more privacy focused in the future. We will go over some of the initiative's goals in detail, hopefully gathering more support for this important cause.", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"code": "ZHLQEE", "name": "Patrick \"Paddy\" Jenkner", "avatar": "https://cfp.mautic.org/media/avatars/ZHLQEE_ljhmOAt.webp", "biography": "As a Mautic Integrator specializing in data and process analysis, I like to spend my time combing through Mautic's database tables, writing automated tests and developing workflows for CI/CD-pipelines and deployments.", "public_name": "Patrick \"Paddy\" Jenkner", "guid": "6a8a12ff-e7f6-50fa-ac9a-5a41772d930b", "url": "https://cfp.mautic.org/mwc26/speaker/ZHLQEE/"}, {"code": "FBJELQ", "name": "Madlen Habich", "avatar": "https://cfp.mautic.org/media/avatars/FBJELQ_MZQ2AWm.webp", "biography": "I\u2019m part of Leuchtfeuer\u2019s Mautic team, and thus work with Mautic every day: strategy and consulting, training teams, and scoping integrations with other systems. My background is in marketing, but over the years I\u2019ve built up a solid technical understanding that helps me understand both sides and translate between them. I\u2019m especially interested in marketing automation that\u2019s technically sound and genuinely useful for marketers, not just one or the other.", "public_name": "Madlen Habich", "guid": "fd07d504-4c81-5259-b8ff-19934d1989de", "url": "https://cfp.mautic.org/mwc26/speaker/FBJELQ/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/8RULEL/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/8RULEL/", "attachments": []}, {"guid": "71d0ed4c-e58f-5201-8ebc-43ccb261dcdd", "code": "WJTVJS", "id": 13, "logo": null, "date": "2026-11-04T14:30:00+00:00", "start": "14:30", "duration": "00:45", "room": "Room 2", "slug": "mwc26-13-your-email-is-judged-before-it-is-read", "url": "https://cfp.mautic.org/mwc26/talk/WJTVJS/", "title": "Your Email Is Judged Before It Is Read", "subtitle": "", "track": "Mautic World Conference 2026", "type": "Talk", "language": "en", "abstract": "A good campaign can still fail before anyone reads it.\r\n\r\nMailbox providers evaluate sender identity, authentication, alignment, reputation, sending patterns, links and audience behaviour long before a person sees the subject line. For Mautic users, that means deliverability is not just an email setting. It is operational infrastructure.\r\n\r\nThis practical talk explains what marketers, implementers and admins need to understand about SPF, DKIM, DMARC, DMARCbis, domain alignment and the wider trust layer around the inbox. The goal is not to turn marketers into DNS specialists. The goal is to show why Mautic campaigns need sender trust before campaign quality has a chance to matter.", "description": "Marketing automation often treats sending as the final step: the segment is selected, the campaign is built, the email is approved, and Mautic sends.\r\n\r\nBut the inbox has already made several decisions before the reader sees anything. Mailbox providers ask two basic questions before delivery: is this message safe, and is it wanted? Authentication, reputation, links, list quality, sending behaviour and audience response all feed into those questions.\r\n \r\nThat changes how Mautic teams should think about email. SPF, DKIM and DMARC are not technical housekeeping. Domain alignment is not a detail. Reputation is not a single dashboard score. Open rate can be a deliverability signal before it is an engagement signal. A hacked website, poor list acquisition or a sudden sending spike can damage inbox placement even when the email content itself is fine.\r\n\r\nThis talk translates modern inbox trust into practical Mautic work.\r\n\r\nIt will cover:\r\n- why \u201cthe email was sent\u201d does not mean \u201cthe email had a fair chance\u201d\r\n- how SPF, DKIM and DMARC work together, and where teams commonly misunderstand them\r\n- what DMARCbis is trying to improve and why it matters for senders\r\n- why authentication, alignment and reputation are related but not the same thing\r\n- why open rates should be read carefully as deliverability signals\r\n- what Mautic admins should check before launching important campaigns\r\n- what agencies should standardize across client setups\r\n- where Mautic could make sender readiness more visible in the product and documentation\r\n\r\nThis is not a deep DNS workshop and not a generic deliverability checklist. It is a translation layer between marketing,  infrastructure and Mautic implementation work.", "recording_license": "", "do_not_record": false, "persons": [{"code": "FYMXP9", "name": "Sven D\u00f6ring", "avatar": "https://cfp.mautic.org/media/avatars/FYMXP9_5ioB3kg.webp", "biography": "Sven D\u00f6ring is Head of Data at VML Germany and an active contributor to the Mautic community. He works at the intersection of marketing technology, data strategy and digital sovereignty, helping organizations build more accountable customer infrastructure. In Mautic, he contributes to community strategy, marketing and Mautic World Conference. He is a member of the Mautic Council and leads the Mautic Marketing Team. .", "public_name": "Sven D\u00f6ring", "guid": "7f366ee3-3fc3-54d8-a61a-24627df99947", "url": "https://cfp.mautic.org/mwc26/speaker/FYMXP9/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/WJTVJS/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/WJTVJS/", "attachments": []}, {"guid": "e9137894-11e5-5905-866a-9847186bd9f8", "code": "AQRVES", "id": 17, "logo": null, "date": "2026-11-04T15:30:00+00:00", "start": "15:30", "duration": "00:45", "room": "Room 2", "slug": "mwc26-17-beyond-automation-from-rented-attention-to-owned-revenue-with-mautic-a-practical-playbook-for-building-a-compounding-growth-engine", "url": "https://cfp.mautic.org/mwc26/talk/AQRVES/", "title": "Beyond Automation: From Rented Attention to Owned Revenue with Mautic - A Practical Playbook for Building a Compounding Growth Engine", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Most organisations use marketing automation as CRM or to send more messages. The bigger opportunity is to use it to change the economics of customer acquisition.\r\n\r\nEvery click from Google, Meta, social, or other paid channels is rented attention. When a visitor leaves without converting, the organisation often has to pay again to bring them back. This session presents a practical playbook for using Mautic to turn that rented attention into an owned, first-party audience that can be nurtured, segmented, scored, activated, and measured over time.\r\n\r\nBased on 15+ years of real-world experience across email, audience growth, deliverability, and revenue operations, we will walk through how Mautic can connect acquisition, consent, email, behavioural data, lifecycle automation, retargeting, and attribution into one growth system.\r\n\r\nThis is not a theoretical automation session. We will use real-world examples and implementation patterns to show where Mautic fits, what to automate, what to measure, and how replacing unnecessary paid follow-ups with owned interactions can improve conversion economics.\r\n\r\nThe session also includes a practical 20 point self evaluation which will be performed during session using which each participant will understand the gaps in what they do/understand and bring back real, practical, actionable points to take their Marketing game to next level.\r\n\r\nThe goal: turn traffic into an audience asset, and that asset into compounding revenue.", "description": "A practical, implementation-focused session showing how Mautic can move beyond campaign automation and become the orchestration layer between paid acquisition and revenue. We will map the journey from traffic \u2192 first-party audience \u2192 segmentation \u2192 nurture \u2192 intent \u2192 conversion \u2192 attribution, with Mautic's role clearly demonstrated at each stage. Expect real-world examples, practical workflows, and lessons learned\u2014not generic automation theory.", "recording_license": "", "do_not_record": false, "persons": [{"code": "L3JRBR", "name": "Pratik Upadhyay", "avatar": "https://cfp.mautic.org/media/avatars/L3JRBR_qFMNGUC.webp", "biography": "Pratik Upadhyay is the CEO & Co-Founder of Stepin Solutions and STATUSi, with 15+ years of experience helping brands, publishers, and media businesses across India and the US unlock the strategic value of email. His expertise spans email marketing, deliverability, lifecycle orchestration, audience ownership, attribution, and revenue optimization. Leading the team of 60+ Marketing Engineers, he along with his team brings market proven best practices for compliance friendly Omnichannel Marketing Strategy and Execution to compounding growth for the organizations.", "public_name": "Pratik Upadhyay", "guid": "f7f90b7f-5b3d-5fb2-80a8-92b2f0da0c57", "url": "https://cfp.mautic.org/mwc26/speaker/L3JRBR/"}], "links": [], "feedback_url": "https://cfp.mautic.org/mwc26/talk/AQRVES/feedback/", "origin_url": "https://cfp.mautic.org/mwc26/talk/AQRVES/", "attachments": []}]}}, {"index": 2, "date": "2026-11-05", "day_start": "2026-11-05T04:00:00+00:00", "day_end": "2026-11-06T03:59:00+00:00", "rooms": {}}]}}}