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UID:pretalx-mwc26-AFDJAW@cfp.mautic.org
DTSTART:20261104T100000Z
DTEND:20261104T104500Z
DESCRIPTION:Most brands don’t have a retention strategy\, they have a col
 lection of retention tactics - a welcome campaign\, a loyalty segment\, a 
 win-back flow\, each built at a different time to answer a different quest
 ion\, and never introduced to each other.\nRetention isn’t the next auto
 mation to build\, it’s what a genuinely connected customer journey produ
 ces\, decision by decision. \nUsing eFocus Marketing’s Customer Drift™
  and Customer Momentum™ frameworks\, Kate will walk through the four way
 s relationships quietly weaken long before they show up as churn\, and the
  five deliberate decisions that keep momentum building instead.
DTSTAMP:20260925T000740Z
LOCATION:Room 2
SUMMARY:The Retention Gap - Why your retention strategy isn't retaining cus
 tomers - Kate Barrett
URL:https://cfp.mautic.org/mwc26/talk/AFDJAW/
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