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PRODID:-//pretalx//cfp.mautic.org//mwc26//talk//9ZPDQF
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UID:pretalx-mwc26-9ZPDQF@cfp.mautic.org
DTSTART:20261104T163000Z
DTEND:20261104T171500Z
DESCRIPTION:Most Mautic campaigns chase new leads - but existing customers 
 hold the untapped potential.\, especially in B2B.\nThis talk shifts focus 
 to your existing business: accounts already generating revenue\, often lef
 t with nothing more than a generic newsletter. \nWe’ll walk through 10 c
 oncrete\, tested Mautic campaigns for onboarding\, upselling\, churn preve
 ntion\, and relationship-building\, with real setups using CRM integration
  plus other integrations (mostly through APIs / webhooks)\, which tie into
  segmentation\, scoring\, dynamic content\, and more.\nWith ideas for ever
 yone ready to implement.
DTSTAMP:20260925T000445Z
LOCATION:Room 1
SUMMARY:Beyond Newsletters: 10 Mautic Campaigns for B2B Customer Engagement
  - Ekke Guembel
URL:https://cfp.mautic.org/mwc26/talk/9ZPDQF/
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