Most Mautic campaigns chase new leads - but existing customers hold the untapped potential., especially in B2B.
This talk shifts focus to your existing business: accounts already generating revenue, often left with nothing more than a generic newsletter.
We’ll walk through 10 concrete, tested Mautic campaigns for onboarding, upselling, churn prevention, and relationship-building, with real setups using CRM integration plus other integrations (mostly through APIs / webhooks), which tie into segmentation, scoring, dynamic content, and more.
With ideas for everyone ready to implement.