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UID:pretalx-mwc26-AQRVES@cfp.mautic.org
DTSTART:20261104T153000Z
DTEND:20261104T161500Z
DESCRIPTION:Most organisations use marketing automation as CRM or to send m
 ore messages. The bigger opportunity is to use it to change the economics 
 of customer acquisition.\n\nEvery click from Google\, Meta\, social\, or o
 ther paid channels is rented attention. When a visitor leaves without conv
 erting\, the organisation often has to pay again to bring them back. This 
 session presents a practical playbook for using Mautic to turn that rented
  attention into an owned\, first-party audience that can be nurtured\, seg
 mented\, scored\, activated\, and measured over time.\n\nBased on 15+ year
 s of real-world experience across email\, audience growth\, deliverability
 \, and revenue operations\, we will walk through how Mautic can connect ac
 quisition\, consent\, email\, behavioural data\, lifecycle automation\, re
 targeting\, and attribution into one growth system.\n\nThis is not a theor
 etical automation session. We will use real-world examples and implementat
 ion patterns to show where Mautic fits\, what to automate\, what to measur
 e\, and how replacing unnecessary paid follow-ups with owned interactions 
 can improve conversion economics.\n\nThe session also includes a practical
  20 point self evaluation which will be performed during session using whi
 ch each participant will understand the gaps in what they do/understand an
 d bring back real\, practical\, actionable points to take their Marketing 
 game to next level.\n\nThe goal: turn traffic into an audience asset\, and
  that asset into compounding revenue.
DTSTAMP:20260925T000516Z
LOCATION:Room 2
SUMMARY:Beyond Automation: From Rented Attention to Owned Revenue with Maut
 ic - A Practical Playbook for Building a Compounding Growth Engine - Prati
 k Upadhyay
URL:https://cfp.mautic.org/mwc26/talk/AQRVES/
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